Colm MulcahyinBehavioral Design HubHow the science of change can make it easier for customers to get to Net ZeroNew innovation methods, built on evidence-based foundations of human behavior, can help companies design for sustainable change5 min read·Mar 16, 2023----
Colm MulcahySustainable transport after lockdown through changing habitsThe word ‘habit’, in everyday language, is often used as a synonym for frequently repeated behaviour. But within psychology there is…9 min read·May 22, 2020----
Colm MulcahyIntertemporal Choice: Climate Change & the COVID-19 PandemicThe devastating sweep of COVID-19 has shocked the globe into a standstill. The rising death toll and early signs of a global economic…8 min read·Apr 15, 2020----